info@americanstandardmotorsports.com


The Pinnacle Building, 
3455 Peachtree Rd. N.E., Ste. 500, Atlanta GA 30326 US

​​​AmericanStandard Motorsports 

Bob Schacht, - Director and Head of Racing Operations for American Standard Motorsports, Inc.

A New Motorsports Concept

Terrance Alton Cox III, is the son of Theresa Cox Blalark, a retired nurse and educator and Alton Theodore Cox, a 28-year veteran of the United States Army, 101st Airborne Screaming Eagles. Terrance is a lifelong member of the Church of God and Christ.

He attended Austin Peay State University, majoring in business, and is co-founder of two of the most influential civil rights organizations of the 21st century with Minority Youth Matters Movement and Clergy for Minority Youth Matters Movement. Mr. Cox’s creative and imaginative marketing activations have been executed successfully on domestic and international platforms, as well as within the lucrative motorsports industry. Other notable accomplishments over Terrance’s business career include

Adrian Sinden is also currently an Enterprise Consultant with Come Monday Consulting, a niche business consultancy operating across many different industries allowing phenomenal insight to the highly competitive nature and potential for modern businesses.  As the former President of Principio Capitol:a "first round" and "seed take-out" Investment Company aimed at assisting entrepreneurs and investors in making the right choices on business allegiances and financing packages, he was instrumental in forming Come Monday, when the business of Principio Capitol was sold and the brand dissolved.  
With 30 years international investment banking experience coupled with prior professional driving and motorsports management experience through his UK Company: Invicta Motorsports, Adrian ensures that the necessary steps are taken by our sponsors and partners at the outset of their respective opportunities to make them successful, and through continual advice and milestone monitoring keeps all of our respective finances on track and on schedule. Besides his family, Adrian’s interests include flying and, as he puts it; “pretty much any vehicle with an engine!"

Adrian P. Sinden, - Treasurer, American Standard Motorsports, Inc.

David Shanks,  Marketing Executive for American Standard Motorsports, Inc.

Bob Schacht has more than 40 years of experience in the motorsports industry. He is a respected veteran with the capabilities of a team leader and innovator. Bob’s reputation as a crew chief is well established and he is well known for his race savvy and knowledge. Under his direction, Bob Schacht Motorsports (BSM) has experienced success in all of the highest levels of motorsport competition including the ARCA RE/MAX Series, the NASCAR Craftsman Truck Series, the NASCAR Nationwide Series and the NASCAR Sprint Cup Series. (each Series now sponsored by Menards, Camping World, Xfinity and Monster Energy respectively). 

As a team owner, Bob has developed a world-class organization and BSM prides itself on producing the competitive equipment necessary to ensure a successful motorsports program for all of its partners.  Always an innovator, Bob has built 40 racecars for the Prince of Dubai to run in the Speed Car Series in the Middle East. He designed a suit cooler widely used among various series as well as having played a major role in the design and construction of the racecars used in the blockbuster movie “Days of Thunder”, starring Tom Cruise and Nicole Kidman.  All of our race cars are built, prepared, and housed in a bespoke North Carolina facility which is where the haulers and associated race support equipment are also securely stored.

ASM is an evolution in motorsports.

Terrance A. Cox, III, - President, American Standard Motorsports, Inc.

Terrance Alton Cox Motorsports Awards

ASM celebrated the
Terrance Alton Cox Motorsports Awards May 18 at the NASCAR Hall of Fame to honor African American accomplishments in motorsports.

-Organized the “Youth Ball” for Bill Clinton’s Presidential Inauguration.
-Created EKO Custom Sandals USA: a manufacturer and distributer of customized sandals as a premier global fund raising mechanism for faith-based organizations.
-Creator of “The One Race One World Racing for Diversity Program, introducing thousands of minority kids to the motorsports industry - Oprah Winfrey Boys & Girls Club in Mississippi was a participant.
-Negotiated the very first motorsports contract for a faith-based organization to be represented on a racecar, making motorsports history when he debuted The Church of God In Christ racing sponsorship.
-Became the second African American car owner, (Wendell Scott was the first), to have a race car compete at Daytona when he debuted the #19 “Racing 4 Education” car in 2011 during the Subway Firecracker 250.
-Mr. Cox altered the landscape of systematic discrimination towards minority participation in motorsports with the Minority Youth Matters Movement and Clergy for Minority Youth Matters Movement.
-Mr. Cox is a majority owner of American Standard Motorsports, Inc. - The Evolution of Racing.
-Awarded the Certificate of Special Congressional Recognition by the Representative of
-The Thirteenth Congressional District of New York in the 114 Congress, Second Session, Charles B. Rangel, in recognition and appreciation for contributions as a businessman and Civil Rights Activist on July 30, 2016.

What makes ASM different is the diversity of entertainment activities wrapped around the racing events and the inclusion of many different sporting events and audiences served. 
32 race cars owned and managed by the ASM national racing series itself, not individual team owners or drivers. This reduces the burden of large crews and reduces overhead in order to add more value to the public. Shorter Races of around 50 laps (dependant upon track length) helps keep the audience more engaged,cuts down on wear and tear of the cars and (without the need for pit stops) reduces pit crew involvement and spectator confusion as to who’s leading the race!.
We are calling the 3-day racing event the ASM Weekend Experience and we will have Weekend Experience events in 10 of the most influential city markets in motorsports throughout the season.

Not only is ASM the newest competition to NASCAR and Indy but more importantly, it’s a completely revolutionary alternative to provide more excitement to the average American, looking for more entertainment for their dollar.  ASM is changing the rules literally and figuratively with a new format in oval and road course racing.

David Shanks adds to the team by bringing years of experience in marketing, having ran a number of marketing teams and enterprises for the last decade.  David also has experience with creating and overseeing integrated sales systems; and has been involved with motorsports for over 20 years, with an emphasis on motorsports marketing in particular.  


Our Management Team